Ernie Banks embroidered jersey

Ernie Banks embroidered jersey -

Why do you want to run an event?

Whether large or small, the common objectives in running events are generating income and raising awareness of a particular message or area of work. To be successful an event needs an underlying strategy and clear objectives for what it should achieve.?It is essential to be absolutely clear about the purpose of the event.????

Ideally, there should be a single clear objective which will help inform decisions about the venue, invitation lists, ticket price, media involvement and promotion as well as resources needed to organise and carry out the event.??

But it is sometimes appropriate and indeed possible to plan an event which fits into more than one of the following categories, in which case you should prioritise them so that everyone is clear which is the primary objective and which are secondary.???

In the main, there are three types of events.

1. Enlistment and profile raising

To attract media attention and establish the reputation of your charity.
To promote a new service or expand existing services.
To launch a specific Appeal.
To persuade potential patrons that your charity is worthy of support.
To recruit volunteers? to help with fundraising or service delivery. Ernie Banks embroidered jersey

In some cases it might be appropriate for such an event to be cost-free to those attending, particularly if you want to enlist their support in the future. Whilst not raising significant funds at the time, you are investing in the future.

2.?Raising money directly?

Indoor or outdoor events.
One-off events or regular dates in the fundraising calendar.
Anything from Savoy Balls to Ernie Banks embroidered jersey Pub Quizzes.

These are aimed at generating the maximum income both from ticket sales and other activities on the night ? auctions, raffles, product sales ? it is essential to pitch the ticket price appropriately and market extensively to the target audience.

Above all the event must be cost-effective. Have a clear budget from the outset. Any event will always include an element of financial risk, but these can be minimised if you:

consider all the potential costs
include hidden costs, such as staff time
include additional fundraising opportunities during the event
calculate the break-even point.

3. Acknowledging support

Whilst all fundraisers are aware of the importance of thanking donors whether by letter, email Ernie Banks embroidered jersey or a personal telephone call, sometimes their support deserves a more public form of recognition. This can be very well served by an event marking a particular milestone or significant voluntary effort.

Completion of a major Appeal.
Thanking supporters.
Recognising volunteers.
Showcasing the work of the charity.
Involving service users and beneficiaries.